SEO stands for Search Engine Optimisation and it is a marketing method that a lot of businesses, especially eCommerce websites, do not use. However, just because many do not use it does not mean that it should not be used at all.
SEO is one of the best marketing methods out there if done correctly. It is a great way to increase organic traffic to your website as well as increase revenue. Moreover, SEO is not something that will increase revenue immediately. It is something that you are going to have to be patient with before you start to see the results come in. Here is why SEO is important for an eCommerce website.
It Helps Customers Find Your Website
If your site does not have SEO, it is like leaving money on the table for someone else to pick up. Organic traffic is going to be one of, if not the biggest revenue earners above anything else,
that is natural. If you ignore SEO, you are limiting the number of people that you can get to visit your site.
SEO is there for you to reach out to new audiences that are also qualified for you. Having content on your page, alongside your products will not only improve traffic to your website but will also improve the user experience. Use this content as an opportunity to sell your product in a few sentences whilst optimising for essential keywords. Once your site is optimised for those keywords, you are going to see progression rankings, maybe even getting onto the first page of Google.
If your revenue has dropped by 50% or more, you are going to start questioning what is going wrong. However, when there is an opportunity to increase revenue that much, it is completely different because you do not know about it. SEO is there to increase revenue by that much due to your rankings improving for vital keywords on your site.
Cost-Effective
If you understand SEO and you know how to do it yourself, you can save a lot of money. If you don’t understand SEO and you don’t know how to put together the best practices, it will be better for you to hire someone to do it for you.
If you hire someone qualified and experienced in SEO, it is going to make you a lot of money. The tools that you use for SEO are free compared to those that you would use for advertising. Another thing to mention is that it does not cost you per click as it does for PPC.
There are many niches out there that multiple businesses will be trying to reach out to. However, they might not all be putting the best practices in for SEO. We would advise your eCommerce brand to target more specific audiences for you to improve your rankings and revenue. For example, if you are a men’s sportswear brand and you sell tracksuits, it is pointless to rank for a keyword that receives a lot of searches. Aim for something that is much more targeted such as mens full tracksuits or if it is a brand for women then target women’s full tracksuits.
To Conclude
Many marketing methods are going to increase revenue for your eCommerce brand. However, SEO is arguably one of the best out there for you to see massive increases for every year you are running your business.
If your business is not doing SEO yet then we would highly advise you to start considering it as you will see massive increases in traffic and revenue. Just make sure that you are getting someone qualified for you to see those improvements.