Local SEO is a hot and happening topic in the SEO world. Many companies follow these trends and are doing good business. Therefore, do not wait any longer and look at what local SEO can do for your local online business.
Why local SEO?
In 2017, more and more searches are being observed to be locally oriented. In addition, these searches are also becoming increasingly popular on mobile. This strong growth on mobile devices means that nothing is being searched from a fixed location anymore, as it happened a few years ago from desktop.
What is local SEO?
Local SEO means to optimize your website on locally-oriented search terms. This means that when someone searches for your business, your website will rank higher than someone who is not in the neighborhood.
Applicable tips & tricks for local SEO
Local SEO basically does not include any work other than regular SEO. You just need to optimize a page for a particular search term. However, there are a number of options that can support your local SEO strategy. I would like to share a number of directly applicable tips and tricks with you.
Content:
Without content and a landing pages, there is no local SEO because these pages and content are organized by keywords and locality. Content writing has the highest priority within the content strategy. Always provide unique and relevant content. Work with the clear objective of call to action, and last but not the least: make sure the mobile page is optimized. You can then expand your content with rich snippets that make your search results more noticeable and inform search engines more about the content of the page. You would be required to fill up the following details to utilize the snippets to your benfits:
- Address details
- Phone number
- Opening hours
You can find the right markup on schema.org and then test through Google’s Structured Data testing tool for rich snippets.
Technology:
Technology is also an important pillar for local SEO. First of all, it is important that you link the individual landing pages as per location. In practice, it is sometimes found that websites work with a store locator. From usability point of view, this is not wrong. However, it is less favorable from an SEO point of view when this store locator uses JavaScript. Taking into account local SEO, you may choose to link a summary page to the individual landing pages organized by business. Also, do not forget to include these landing pages in the footer of your website.
Link building
As per the major Local SEO Ranking Factors, link building is still found to be very important for local SEO. In particular, the number of backlinks and the inclusion of the main search term is still very important. You are therefore advices to invest in quality link building for local SEO. Remember, when the keyword in combination with the place/county is included in the anchor text, you achieve your goal. Build links on your local business name anchor text like Mobile app development companies in India.
‘Google My Business’ Page
Before Google Business started calling in 2014, Google Maps, Google Places, Google Plus, and Google+ Local did not see the forest anymore. With Google My Business, you can manage the data for your business in an environment. Remember to include the address, phone number, opening hours and pictures. You do not have to do this on different platforms now.
2017
It is expected that local SEO will continue to grow in 2017. The number of mobile searches are still rising and local search intent is increasing. By smartly responding to this development, many opportunities will open up for you as a local (operating) company.
Be competitive and start planning your local SEO strategy today!
About author:
Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie ups at WeDigTech – A hub of Skilled Mobile App Developers in Los Angeles. Focused on helping enterprises StartUps from domestic to MNCs.