When you are trying to project a professional image to the world there are some basic steps that you need to follow.  When you think about it your image is not just putting on the right clothes to perfect a certain look.  Your image is a combination of several important factors that together give the world a good idea of the kind of businessperson you are.
When you are dealing with your online image there are also several factors that when combined together will leave potential clients with a pretty good picture of what you are like to deal with on a regular basis.  The risk occurs when false or disparaging comments appear in your online profile which can damage that online image.  When that occurs you may need to consider getting some help.  Just like in the business world you would hire an image consultant, online you can also hire online reputation management services to help improve your Internet reputation.
Your appearance
When you are dealing with a professional image one of the first things you will consider is your appearance.  How you look can tell if you are the right kind of businessperson.  Wearing the right clothes and proper grooming can open doors for you that would normally be shut in your face.  With your online image your appearance is the first thing people will look for.  Have you checked out the photos of you online?  Make sure that they are appropriate for the setting.  That photo of you on vacation in the Cayman Islands may have been fun at the time but it won’t be too much fun when you see how much business you will lose because of it.
Your behavior
Now think about what the Internet says about your social skills.  How do you handle stress?  Have you found comments online about how you may have lost your temper, poor relationships and just an inability to fit into certain social settings?  If this is the case try to think of ways you can get that changed on your site.  The Beverly Hillbillies may have been a fun TV show but in real life that lifestyle doesn’t do much to attract new business.
Your communication skills
Video images can say a lot that you don’t want people to know.  Communication is 80% body language.  What is your body communicating to your potential clients? Your pronunciation when speaking and how you handle disputes can fall under this category.
Reputation.com experts recommend that when it comes to your online image that having these qualities well in hand can help your image to grow in a more positive way.
If you need online reputation assistance to change the image that people see of you online you need to seriously evaluate your present image.  You must come face-to-face with the real you.  All of us can find room for improvement when we take a good hard look at ourselves.  None of us is perfect in every way.  When we take our online image seriously, we open ourselves up to change and that can always be good for our business.