There’s really no point in creating a website if you’re not going to have it do something for you. You want it to make an impact, to be seen and to be shared. There reasons to keep your website looking good, from the start. There are also ways to help your website get you business and get you seen online.
The idea is to make something people want to look at. But, in order for them to look at it they need to be able to find you first.
How to Be Found
You can find tips all over the internet on how to get to Google’s first page when someone searches a certain keyword or phrase. The keywords are an important part of being found. What is your business about, what do you do? Take some time to check out what words and terms people search for most when it comes to your product or service and integrate those into each page of your website.
Get on social media. Social media is an easy, and free, place to share your website link. You can get it out to friends and family and ask them to share it too. The more sites you share on the more people will see it and hopefully come check it out.
How to Make that Impact
The way to make an impact will also help draw people. That is through what you put on your website. According to Supple Solutions, a company that knows what they are talking about when it comes to internet marketing, providing valuable information through your website is one of the major keys to success.
That valuable information could be on your front page, inside your website, or even in a blog. You may not think that your website needs to have a blog, for whatever strange reason, but you should know that a blog can be the catalyst that makes your website great and brings the most readers by.
Your blog should be filled with useful, well researched information that offers people something they didn’t already know. Depending on your business model, you don’t always have to be serious on your blog. Have fun with it if your product or service calls for it. Before you know it you may have a viral post on your hands.
The Look Matters Too
You also want both your website and your blog to look attractive to the people that come visit your page. You want colors that draw attention, but allow for easy readability. You also want to have some photos or pictures, but not so much that the pages are cluttered and your site loads slowly.
If you take some time and make a website that looks good and is filled with good information you have a good chance of making an impact on the people that visit, such an impact that they are happy to share it.