When it comes to the online community the biggest buzz word you are likely to hear is traffic. Everyone is concerned with how to get, maintain it and keep it growing. If you are thinking of, or have already set up a website, then you will find important to find ways to drive traffic to your website, in order to reach your target audience. The most common way to generate traffic is through link building.  We shall therefore look at the various link building campaigns you could use for your website.
First off, what is link building? Link building is the process of creating in bound links to your website (a link referring to the web address of your website).  Through links search engines can be able to analyze the popularity of your website page(s), based on the quantity and popularity of those website page(s) linked to yours, together with other factors such as spam, trust and authority. Therefore, this method of traffic building should be approached with caution and wisdom, to achieve the desired result.
Link building campaigns takes time, but with a well thought out strategy, you should be able to rank higher with search engines and drive traffic to your website. Here are some methods you could use in your link building campaign:

• Link exchange
  a link exchange is a confederation of websites that work together by providing links to each other’s websites, and thus streaming traffic from web surfers on both ends. It also helps to increase the popularity of your website, by allow it to rank higher among search engines. The only problem with this method is websites which provide trusted, high quality content will only exchange links with sites that are on a similar level. If you hope to rank well among search engines, you should first on the quality of your content, and look for similar site to work out a link exchange.
• Article writing
  in some cases, certain websites will allow you to write content for them and in exchange you can input a link to your website at the end of the article. Make sure to look for trusted websites, which generate a lot of traffic, to make the best use of this method.
• Guest blog/forum posting:
  another good way to post your links is to look for blogs or online forums that are visited by your target audience. If done well, you should be able to gain direct traffic to your website and in the long term a higher search engine ranking.

Link building campaigns often take time and a lot of effort, but if done well, you should be able to reap the fruits of efforts.