With the number of smart phone users on a constant rise, the demand of highly mobile friendly websites is also increasing. The fact of the matter is that both, B2B as well as B2C industries need to take onboard the constantly increasing number of mobile web users. Web gurus already predict mobile web use taking over desktop web use by 2015. What needs to be reckoned under these circumstances is whether your business website is prepared for that or not, considering factors like:
- Mobile web surfing will get past desktop web surfing by 2015.
- Mobile web has already become the most preferred choice for accessing information about local vicinities, boasting of 20 million users a month.
- Only the US market comprises of 90% people with smart phones capable of web surfing, creating a whole new market to be fully explored yet.
- Mobile devices already host one half of all searches.
Significance of mobile web for B2C
B2C industry needs to get websites that are able to host mobile web surfers as well as they vow to host conventional desktop web surfers. As mentioned earlier, a large number of people are already relying on their smart phones to access local vicinities like restaurants, floral shops, automobile shops, etc. For B2C businesses, owing to their increased reliance on direct customers, having mobile-ready websites become a necessity more than an accessory.
Significance of mobile web for B2B
Statistics by e-Marketer reveal that about 60% of major B2B decision making topnotch already rely on their smart-phones for daily email and web browsing activities. 46% of them also get involved with social media through their smart phones in industry oriented places like LinkedIn; while 20 to 30% of them use mobile devices for skimming through blog posts and podcasts to get the industry information they need to make better decisions.
How to make the most of it?
Experts point out towards following ways to do so:
1. Responsive Web Designs – In this case, business owners need to hire the expertise of a highly professional small business web design company who can carve out a strategy significantly supportive for presenting certain content (like content, layout, graphics, etc.) to mobile web users differently, and displaying the site in its fullest when one approaches it from their desktops. This approach, however, is neither supported by all smart-phones, nor is it much feasible for website designers and business owners.
2. Distinct Mobile Sites – This particular scenario entails designers to call upon JavaScript in a website to detect the type of device being used to access a site. In case of a mobile device, a user can be redirected to a fully dedicated mobile website. It proves more beneficial for the designers as well users to deal in a mobile specific ambiance with relevant site layouts and content. Website designer can make convenience in accessing a website, that can surely convince more users to engage with a site on pure business terms.
Conclusion
Though both approaches cost a business some extra cash, but these also open newer avenues of revenue generation, and investing a little to yield more is a wise business decision from any standard.