Many small businesses can definitely benefit from the use of mobile apps and it can be considered as a smart investment. With proper implementations, it is possible to generate hundreds of new sales leads each month, or even each week. There are different considerations before attempting to develop mobile apps for our business. Mobile apps should be able to connect people with one another. They should become real fit to business operations and can be integrated into traditional marketing efforts. Mobile apps that are used by many users can bring real benefits to users and it takes proper mindset to ensure that mobile apps can really be employed for business usages. With the right kind of mobile apps, we will be able to rapidly grow our customer base.

Mobile apps are also about sharing information and new updates. They are able to increase and maintain engagement with customers, which are two favorable things for any marketer. Just like websites and social media pages, mobile apps can be updated with new versions. Businesses are able to add new features and interesting new content. The holy grail for mobile apps usages is when users actively looking to download these apps due to their exceptional features. In this case, mobile apps can be seen strong influencers in both marketing and operational purposes. It means that we should make sure that mobile apps can generate thousands of prospects and sales leads with minimal efforts.

Another important part of mobile app is the use of call of action. An effective call of action can directly encourage users to buy products or use services by only clicking the “Buy” button in the app. It means that the audience is brought much closer in buying products and using services. It means that mobile apps can also be integrated with the internal inventory system, to make sure that people are able to purchase available items. A florist may release an Android or iOS app for local customers. It may include a catalog of flower-based products that people can buy. So, in Mother’s Day and other events, customers can directly order flower bouquets and other related things to specific recipients. Mobile apps may even include a feature that allows customers to customize current products based on their preferences.

Health gym may also release their own apps. Current mobile devices are able to monitor specific health indicators using sensors. When a user seems to have health issues, the gym may advise things that they should do. This a good opportunity for gyms to promote their current equipment and health programs. A real estate investment agency could release an app to allow investors to monitor the fluctuating property value in specific areas. They could be informed about schedule of auctions in specific area, so they will be able to inspect the house and participate in the auction. Mobile apps could also take advantage of impulse buyers by showing interesting catalog and using compelling call of action components. These apps are able to capture best timing in encouraging consumers to buy a product.